What must an influencer disclose about an unexpected brand relationship?

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  1. Only the product price
  2. Nothing if the opinion is honest
  3. The material connection to the brand

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References

  1. FTC Endorsement Guides Q&A www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking Checked 2026-10-11.

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